Sandra Lee is famous for creating the "Semi-Homemade" empire. Her philosophy is one of quick convenience, and a formula of 70% ready-made products with 30% fresh and creative touches. She has sold millions of cookbooks, and is a frequent fixture on television. Vilified by the press for her shortcut techniques and use of packaged foods she is embraced by many more who find cooking a chore and find her approach refreshing and liberating.